Este é o primeiro anúncio impresso da Guinness. Ele foi o pontapé inicial para a famosa campanha: Guinness is good for you. O anúncio, criado pela agência S.H.Benson, foi veiculado no The Daily Chronicle de Londres, no dia 06 de fevereiro de 1929.
O texto:
This is the first advertisement ever issued in a national paper to advertise
GUINNESS
For over 150 years the House of Guinness have been engaged in brewing Stout. By concentrating upon doing one thing well, they have produced a bevarage which stands alone. Fortunes have been spent in study and development, going right back to the productions of the kind of Barly seed that will enable the farmers to grow the barley that makes the most suitable malt to make the best Stout. As the result of quality, and quality alone, the Guinness Brewery has grown to be by far the largest in the world
ITS GREAT PURITY Guinness is made solely from Barley Malt, Hops and Yeast, and is naturally matured. No artificial colour is added, the colour of Guinness is due to the roasting of the Barley.
ITS HEALTH-GIVING VALUE Guinness builds strong muscles. It feeds exausted nerves. It enriches the blood. Doctors affirm that Guinness is a valuable restorative after Influenza and other weakening illnesses. Guinness is a valuable natural aid in cases of insomnia. ITS NOURISHING PROPERTIES Guinness is one of the most nourishing beverages, richer in carbo-hydrates than a glass of milk. That is on reaon why it is so good when people are tired or exhausted. GUINNESS IS GOOD FOR YOU
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